In the era of glamour where everyone from teen to old are fond of fashion, ‘shopping’ is the best thing that can be done for self-entertainment. But, when it comes to shopping in a boutique, it is the outdoor display designs and interiors of the boutique which attract you to get in and see more.
A ‘boutique’ is usually a small shop that specializes in a distinct type of merchandise, mainly a particular type of apparel and other related products. A well planned, designed and executed interior will definitely boost the sales of the boutique.
Here are some unique designing tips which will give an attractive look to your boutique:
1. Entrance: Highlight your Brand
Being a boutique, it is very much important for it to look classy and glamorous, so that people are attracted towards it. The entrance and outdoor display of the boutique is the first thing that catches ones eye.
2. Theme: Go for one particular theme
Boutique’s theme is to be decided in the first place. A boutique should have a theme to differentiate it from the other boutiques in terms of brand. Like, if you’re selling swimwear, you can give a beach theme to your boutique.
3. Planning: Free-form Layout
To encourage customers to enjoy roaming through the merchandising, make their search as efficient as possible. Avoid straight walkways that block other areas of the store from view.
4. Product Display: Use racks for display
Use of smaller, round racks combined with displays placed all around the store’s perimeter will encourage continued shopping.
5. Atmosphere: Soft lighting
Soft lighting, rather than the typical harsh fluorescent lighting, will help to create a good atmosphere. Use strategically placed lighting to spotlight products in display.
6. Color Scheme: Bind the interiors in one color tone
For color scheme set the tone and set the feeling and concept for the rest of your décor. Remember the atmosphere you wish to create and the shopping experience you want for your guests.
7. Furniture: Minimal Furniture
The furniture for the boutique plays a major role in merchandising the products; furniture should always compliment the boutique’s theme without distracting from the merchandise.
8. Trial Room: Compact and Comfort
The trial room needs to be provided in Boutique for the customer to try their accessories. The size of the trial room can be approximately 100cm.
9. Storage: Ample storage for stock
Large storages or a store room must be there in boutique to store all the stock. The sizes of the storages and the store room may vary from product to product.
10. Flooring: Wooden Flooring is the best
Wooden flooring is the most appropriate option for flooring as it is durable and easy to maintain. Vinyl, vitrified and ceramic flooring can be the other recommended choices for the flooring of a boutique.
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